It should be common knowledge that vehicle decals are a very effective way of making a company and its services known to a wider audience. It’s a familiar sight: the numerous, colourful vans of the trade and service companies that we encounter on the road every day. If you still remember one or two by the time you get home, this is a good sign that the decals have fulfilled their purpose.
While advertisements in newspapers and flyers often disappear unseen into the bin, well-done vehicle decals can be an inexpensive and sustainable form of advertising and marketing that generates lasting attention and creates recognition value for the company. Tradespeople and service engineers have the opportunity to reach a large number of potential (new) customers over a long period of time with a manageable financial outlay.
When founding his construction company, Michael Regler, CEO of Regler Ltd., was faced with the question of how to make his company known to a wide range of customers in a relatively short time and in an effective way without large expenditure. The most obvious solution for him was an eye-catching and interesting decal on his company vehicle.
Since Michael is used to taking things into his own hands, he decided to create his new decals himself. After doing some research online about the various options he came across Sortimo’s decal configurator – mySortimo graphis.
After entering details about his vehicle, such as model, wheelbase, colour, windows etc., he decided on a custom, creative approach to mySortimo graphics and chose the appropriate design template, to which he added his personal details.
Although Michael is no graphic designer, he had no problems using the configurator, which guided him step-by-step to the desired result. The vehicle-specific editing areas helped him find the best position for his company logo and company information.
After a final check of the four sides of the vehicle, it only took one click to order his decals and specify a date and place for them to be applied to his vehicle.
Thanks to the free Sortimo professional data check, Michael could be certain that everything would actually fit. After the order is received, each decal is checked again by an expert who reviews the quality of the uploaded data and looks at safe clearances for parts of the vehicle that cannot be covered – so nothing can go wrong. 😉
For Michael, the main advantage of mySortimo graphics in the constant availability of the online configurator. Twenty-four hours a day and on weekends too, he was able to create his vehicle decals without having to worry about opening times and business hours. He also had the option to save his design in his personal account to continue or finish off the design at a later date. This saved him valuable time, as he could work on the design whenever he had the time. He also saw the configurator’s real-time price calculation as another clear advantage. He could adapt the design to his fixed budget and he always had a clear view of the actual costs.
Michael made an appointment with Sortimo in Zusmarshausen to apply the decals to his vehicle the following week. There, a Sortimo employee expertly applied the set of decals to the vehicle.
Michael was able to pick up his vehicle the very same day. Proud of his newly decorated vehicle, he was able to jet off directly to his next customer.
For me, the clear advantage of vehicle decals is the fact I can advertise for myself and my company all the time. With mySortimo graphics I could design the decals myself and try out different things before I ordered them. My template is also stored in my account on the Sortimo platform so that I can reorder it for new company vehicles whenever I need to.
The configuration he created is permanently stored in his personal account on the mySortimo platform. This means that when Michael purchases additional vehicles, he can quickly and easily reorder the decals from Sortimo at any time with just one click.
Would you like to create your new vehicle decals like Michael Regler via the mySortimo graphics online configurator? Then give it a go yourself!